View Full Version : Mainstream News Becoming Less Popular, Online News More Popular


jps
03-30-04, 09:38 PM
http://www.oaklandtribune.com/Stories/0,1413,82~10834~2047427,00.html

By Caroline Wilbert - COX NEWS SERVICE

ATLANTA -- The audience for mainstream news is shrinking and newsrooms are cutting staff, according to a study from the Project for Excellence in Journalism.

At the same time, online news outfits and niche publications -- including those that cater to ethnic groups -- are growing.

Tom Rosenstiel, director of the nonprofit organization, said traditional news organizations, including newspapers and television, are locked in a vicious cycle.

"As audiences fragment, newsrooms are cut back, which further erodes public trust," he said.

Among the findings of the study:

Daily newspaper circulation has fallen 11 percent since 1990.

Network evening news ratings have fallen 34 percent since 1993.

Viewership on cable news is flat since 2001.

Many U.S. newsrooms are seeing significant cutbacks. There are one-third fewer network television correspondents than in 1985; a 3 percent decline in news-editorial employees at newspapers since 1990; and a drop of 44 percent in full-time radio newsroom employees between 1994 and 2001.

Three news categories -- online, alternative and ethnic-- are growing.

Traffic to the 26 most popular news sites grew by 70 percent between May 2002 and October 2003, according to Nielsen/NetRatings.

If online media steal audience share from more traditional news outlets, the question becomes: will online be as profitable as print and television?

*My guess is that advertisers will say, This is the best place to reach people,' and the economics will figure themselves out,* he said.>

Spanish-language newspaper circulation has nearly quadrupled in 1.7 million since 1990. And the alternative press -- comprised mostly of tabloid weeklies -- also has grown.

*I don't see a country doctor for all that ails me anymore,* he said, *and I don't go to a one-stop media provider the way I used to.*>

Because people only have so much time to spend consuming news, the traditional outlets have to share the pie with emerging niche players.

"That is an economic challenge," Rosenstiel said.

Caroline Wilbert writes for The Atlanta Journal-Constitution.
I think this is good new overall, but its a mixed blessing. The major benefit is that there is no corporate monopoly on the internet, and there is essentially no censorship. In addition there is the added benefit that its so easy to read a news blurb about something, and then check out the facts of the situation for yourself without moving. The main drawback of people turning more and more to the internet for their news is the fact that there aren't any controls on accuracy.
One can do a search for information on a topic and find two seemingly credible sources reporting the exact opposite positon. Although the mainstream news is heavily biased and not very accurate, they generally avoid saying thigns that are demonstratably false as it would damage their reputation. Most online sources have little reputation to maintain. Another possible drawback is that with sources available from every side of the political spectrum people can easily avoid hearing any accurate depictions of the views of those from parts of the spectrum other than their own.
I think in general though, people like to consider themselves well rounded and will go to a variety of sources, and will learn to check for references when they doubt what they're seeing. Having to root through heavily biased information and outright lies in order to find real information will also encourage people to think critically.
Ultimately, I fear that the corporations will not permit control of the news to be wrested from their grasp and will use their influence to put the internet under their control, making all of this irrelevant.

otheadp
03-31-04, 12:23 AM
with this trend, i think it's either going to push the mainstream news to be more accurate, thorough, and unbiased, to compete with the rest,

or the complete opposite... to attract viewers/readers the news will become more and more ridiculous and trashy to desparately grab those who are left

hypewaders
03-31-04, 03:05 PM
From where I see it Otheadp's second scenario is most obvious, and there is a clear trend toward sensationalism and abbreviated reporting at the expense of developing background and veracity in stories. This is similar to corporate globalization attempts to lock down resources and production in ever cheaper labor and materials. Obsolete institutions are turning to, and into, junk. Anyone looking intently forward can surmise that we're in for massive decentralization, and large organizations are going to put up quite a vicious fight to preserve themselves as long as possible, which I doubt will be more than 50 years.

The Information Age has hardly hit us yet. Just as the dawn of mass literacy reshaped geopolitics dramatically, and continues to do so, a second and far more massive sociological revolution is coming on fast.

We are at the early dawn of an age when just about anyone will be able to experience in real time what just about anyone else anywhere is experiencing, individually or collectively. A coming quantum leap in communications/telepresence alone will be enough to initiate profound changes in human collective consciousness, and every human activity.

Ready or not, here it comes: World consciousness.

Personally, I can’t wait.

SpyMoose
03-31-04, 03:44 PM
I think hyperwaders overestimates how hard it is to lead sheep

hypewaders
03-31-04, 04:46 PM
Hmm. I've led sheep before (& it's easy), and have often drawn the parallel with human majorities, especially when a majority is disinterested or in denial over some issue. I assume, Spymoose, that you're saying that centralized control of information will continue to dominate. I don't see how that is possible.

If emerging technology were to provide individual sheep a clear awareness of everything they want or fear and awareness of how these can be gotten or avoided, in easily interpreted (for sheep) terms, then they would very likely thenceforth ignore shepherds, enjoying the advantages of independent or herd pursuits (depending on the real-time situations & newfound perspective) of every sheep desire.

Most people everywhere will probably gain unprecedented access to exponentially more diverse information in the near future. They will probably interface with this sea of information/experiences in dramatically more vivid, efficient, and independent ways. That's not a promising trend for the sheeple-shepherds presently managing large flocks for profit, except that the shepherds too may find more lucrative opportunities.

I think we've been too impatient with Alvin Toffler and others who anticipate big changes in store. If knowledge truly is power, and communications transfer knowledge, then a true communications revolution is inevitably a sociological and political one as well.