she is pretty popular with western audience. they eat this stuff up. it reminds me of halloween in a haunted house. it's not something i would really listen to though but it's great clubby music because it's got that hard vibrato/bass. i would definitely want to hear it in a club scene. that's the thing, all music has it's context but i sure as heck wouldn't want to listen to it at home or cruising or during normal day to day. she is the lead of 2ne1. honestly, i've listened to kpop girl groups and most of their songs are not that good, imo. their soloists are usually better. but in the time of taylor swift, selena, bieber, cyrus shallowest crap, that's what mainstream wants. for instance, out of all their songs, the hook on this one is great but it's better than their voices or i could care less about the lyrics. i don't even care to hear them for most of the song. i just want to listen to the beat which i don't think they did justice to. it's not their fault as much as the producer. this song needs more of the beat to tell the story because their voices just drown it out. i also noticed all their voices don't blend well with this particular hook. they should have let just one or two take the lead and the rest backup. the flow is not right. well, there really isn't any.