His popularity as a renowned atheist, and such, has been declining in recent years, I think because of his pedophilia remarks. There was a strange episode, recently, when he went weirdly supremacist on behalf of Christian church bells, but it's true he is not nearly so popular. Go back several years; try our Religion Archives. You're not wrong that he's a bogeyman in a lot of religious retort to atheism, but there is a distancing and forgetting—an erasure—taking place. It need not be calculated; indeed, there are reasons why the tweet I posted in #5↑ even exists, despite its apparent intention to swing at Peterson.