"They're gonna put money in my pocket and guarantee my guns and muscle-cars." What more do you need to know? (They all do this. Our conservative PM-candidate keeps saying "pockets, pocket, pocket" as if it meant anything.) Oh, yes, the high-end consumer includes "Small government, balanced budget", with rarely any sense of what they mean by either, how it's to be accomplished, whether it's good for the people... Or any recollection that the last five or six conservative administration that campaigned on the same platform then proceeded to increase the national debt and the cost of living, deploy more military forces someplace, add more "security" agencies and spend a shitload of money on their pet industries or projects - effectively increasing both the size and cost of government.