Yes, and some of us idiots are old enough to remember when there was more show than commercial. skaught: Yes, we're definitely inundated with advertising. I no longer turn on the radio, because it happens too often that I drive 20 minutes someplace and all there are is commercials and one traffic and weather report I didn't need, and about the time I get to my destination...the programming shows up. What's the point? A friend of mine went to a hockey game a few years ago. The advertising was so prominent, they did everything but lower a billboard in front of his face, that he has not been back since. He couldn't pay attention the game for all the distractions. And is anyone here old enough to remember when we were "citizens" and not "consumers"? Well, sorry, but despite the efforts to label me as such, I am not and will never be a "consumer." I like to think I exist for something more than just to use stuff up.