"End Commercials Now" organization

Yes, and some of us idiots are old enough to remember when there was more show than commercial.

skaught:

Yes, we're definitely inundated with advertising. I no longer turn on the radio, because it happens too often that I drive 20 minutes someplace and all there are is commercials and one traffic and weather report I didn't need, and about the time I get to my destination...the programming shows up. What's the point?

A friend of mine went to a hockey game a few years ago. The advertising was so prominent, they did everything but lower a billboard in front of his face, that he has not been back since. He couldn't pay attention the game for all the distractions.

And is anyone here old enough to remember when we were "citizens" and not "consumers"?

Well, sorry, but despite the efforts to label me as such, I am not and will never be a "consumer."

I like to think I exist for something more than just to use stuff up.

 

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But I like commercials. I probably remember more commercials than I do shows.

http://www.youtube.com/watch?v=3fGTUFqPJo4
http://www.youtube.com/watch?v=f3mXaATLeRM

 

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Personally I think that ads are the lesser of 2 evils

"Traditional" TV commercials are dying out anyway - and the TV stations know this.

With the advent of PVR boxes and software (Sky+, Tivo etc), people are now less inclined to follow programming schedules and more inclined to watch what they want, when they want it - and skip the commercial breaks by pressing fast forward.
Its pretty easy to predict that within 5 to 10 years there'll be a PVR in pretty much every home, built directly into the TV I expect - most TV stations will likely broadcast on demand services as 90% of their content.

The internet is also becoming a major medium for distributing content - bypassing traditional TV networks - I don't see this trend changing - but internet advertising is not nearly such a good revenue generator for TV stations as an ad slot on TV.

TV stations and advertising agencies have been discussing ways to provide new opportunities for advertising revenue and revenue in general for some time now.

The two main directions things are likely to take are product placement, and either higher subscription costs to cable/digital/satellite services or increased use of PPV.

personally I prefer the situation we have right now - with less intrusive product placement - ads separated from programming content - and a large number of free channels and free content.

 

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