Researchers at University of Texas-Dallas sought to get a better handle on how return policies affect shopper behavior and, in turn, whether lenient policies such as offering a lengthy period for returns actually helps or hurts a retailer’s business. They've came to surprising finding that more leniency on time limits is associated with a reduction (not an increase) in returns. https://www.washingtonpost.com/news...g-psychology-of-shoppers-and-return-policies/ Paper: http://www.sciencedirect.com/science/article/pii/S0022435915000822
