I think it's another common misconception that writing down some symbols then means you have conceptual information. The symbols have an information content: you encode something. What the symbols mean is another thing entirely. Say I write down some binary words and claim they represent my name. I know both James R and Write4U know this is how ASCII symbols are stored in a digital computer. But what the binary strings represent, what they mean, is entirely arbitrary, right? In order to get the binary strings to represent characters in English, they have to be interpreted by a program that outputs characters, on a screen or on paper when they're printed. Likewise if I want the strings to be numbers, I can have them output as numbers. I'm sure about this, it isn't speculation. If I want the numbers to represent physical things like kilograms or coulombs. I'm sure I can do that too. At no time are these strings any more than concatenations of 1s and 0s Their meaning is an arbitrary choice. When you recognize your own name when it's encoded as binary strings, this actually has nothing to do with their information content. So what does three Joules of energy have to do with some binary strings, that you decided are a symbolic representation of three Joules? Nothing, because the information content of strings of symbols has no inherent meaning. Geddit? p.s. that arbitrary choice pertains to how I encode the information; whatever that is. Then I can claim the encoding represents anything I choose it to represent. Is the message getting through yet? It is not true that information is a concept. It "just" isn't.